There's not too many things where you can be selfish and selfless at the same time

Back To The Roots SoundbiteWant to make your holiday spending money go farther than ever? According to small business owner Nikhil Arora, co-founder of the company Back to the Roots, on this Giving Tuesday you can make purchases that help people and the planet.

"You are already spending, and buying amazing gifts for people, and if you do it in a conscious way you can make a huge difference at the same time," he said. "It's a chance to - without making much else different in your normal day-to-day routine - you can make a huge difference embracing the power of your purchases."

Back to the Roots makes a three-gallon self-cleaning zero-waste fish tank that grows food, and a kit that lets anyone grow fresh mushrooms in ten days. Like many other businesses that sell sustainable products, Back to the Roots is offering free shipping on Giving Tuesday today, and a discount if you use the code GivingTuesday10.

Arora said that giving gifts that are sustainable and organic also helps teach more people about protecting their environment and their own health.

"It's not just good for you, but it's good for so many other people. It's good for the environment. There's not too many other things where you can be so selfish and selfless at the same time," he declared.

This story was created by Soundbite Services.

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