Janie Hoffman

Founder and CEO, Mamma Chia

Janie Hoffman

Janie Hoffman is a founding member of Slow Money and the founder and CEO of Mamma Chia, the creator of the first-to-market, organic chia seed beverages. Mamma Chia’s mission is to share the magic of chia and lead in its renaissance. The company is dedicated to offering the highest quality organic chia-based foods and beverages that provide vitality, energy and strength. Mamma Chia is a conscious and sustainable company that honors and uplifts both the soul of humanity and the soul of the planet. In addition to being a founding member of Slow Money, the company is a Certified B Corporation, and a member of 1% For the Planet.

Mamma Chia donates 1% of gross sales to support farmers, community groups and organizations that are building healthy, local food systems. The company is building cooperative relationships with chia growers and is committed to supporting their organic certification, social justice programs and overall community growth. Janie and her husband, Lance, enjoy growing Hass avocados and pineapple guavas on their small farm in rural San Diego.

Found out why Janie was BevNET's 2012 Person of the Year.